AI ad cost calculator: what AI video ads cost per month and per ad

Enter how many video ads you make a month, how long they are, whether they need an AI actor and how many seats you need. See the monthly cost, cost per finished ad and cheapest fitting plan for 9 AI ad tools, next to a human UGC benchmark. No sign-up; nothing you type leaves your browser.

Updated 2026-11-03

Video ads per monthadsLength of each adsecTeam seatsseatsPeople who need their own login.

Billing

Do the ads need an on-camera AI actor (avatar / UGC style)?

Cheapest plan that fits

Creatify Standard

$10/mo · $1 per finished ad

Human UGC benchmark

$1,666.67/mo

$166.67 per ad at Icon’s 6 ads for $1,000

Difference vs human UGC

$1,656.67/mo less

About 167× cheaper on published prices

The link keeps your inputs, so you can share the estimate.

Estimated monthly cost by tool

Creatify · Standard (billed yearly)Cheapest fit
$10/mo $1 per finished ad
Needs 50 credits/mo · plan includes 55 (about 11 ads of this length).
Rule: About 5 credits per video ad (the FAQ says 10 credits make up to 2 video ads; length isn't stated). Source, checked 2026-11-01.
Creatify pricing & details Visit Creatify ↗
TopView · Plus (billed yearly)
$18/mo $1.80 per finished ad
Needs 30 credits/mo · plan includes 100 (about 33 ads of this length).
Rule: Avatar 4 lip-sync: 0.1 credits per second (max 180 s per video). Source, checked 2026-11-01.
TopView's pricing page shows annual plans only. Plus was shown at 50% off a $36 list price on 1 Nov 2026.
TopView pricing & details Visit TopView ↗
Synthesia · Starter (billed yearly)
$18/mo $1.80 per finished ad
Needs 0 credits/mo · plan includes 1,250.
Rule: About 100 credits per finished video minute; the first 10 minutes each month are included on every plan. Source, checked 2026-11-01.
Starter: 15,000 credits per year.
Monthly-billing list prices ($29 Starter, $89 Pro) are shown, but the page lists credits only for yearly billing, so we only use yearly. Plans include 1 editor plus guests.
Synthesia pricing & details Try Synthesia ↗Affiliate link
MakeUGC · Growth (billed yearly)
$39/mo $3.90 per finished ad
Needs 1,000 credits/mo · plan includes 1,000 (about 10 ads of this length).
Rule: 100 credits per talking-actor video (script up to 1,500 characters). Source, checked 2026-11-01.
Any plan can be tried for $1 (auto-converts to the plan price).
MakeUGC pricing & details Try MakeUGC ↗Affiliate link
AdAnt · Standard (monthly)
$39/mo $3.90 per finished ad
Needs 150 credits/mo · plan includes 150 (about 10 ads of this length).
Rule: 150 credits cover up to 300 s of video (0.5 credits per second). Source, checked 2026-11-01.
Only a month-to-month price is published for this plan.
Yearly billing is advertised as 2 months free; we only use the monthly prices shown.
AdAnt pricing & details Visit AdAnt ↗
Higgsfield · Plus (billed yearly)
$47/mo $4.70 per finished ad
Needs 540 credits/mo · plan includes 1,200 (about 22 ads of this length).
Rule: Wan 2.5 Speak Fast lip-sync 720p: ~9 credits per 5 seconds (approximate, per Higgsfield). Source, checked 2026-11-01.
Per-model credit rates are marked approximate (~) by Higgsfield; prices exclude VAT.
Higgsfield pricing & details Try Higgsfield ↗Affiliate link
Fastlane · Pro (monthly)
$199/mo $19.90 per finished ad
Needs 4,800 credits/mo · plan includes 7,500 (about 15 ads of this length).
Rule: A 5-second video is 80 credits (16 per second). Source, checked 2026-11-01.
Only a month-to-month price is published for this plan.
Posting to social accounts costs extra ($1.50 per post upload on the page we read).
Fastlane pricing & details Visit Fastlane ↗
AdsTurbo · Pro (billed yearly)
$239/mo $23.90 per finished ad
Needs 3,600 credits/mo · plan includes 10,500 (about 29 ads of this length).
Rule: Digital Actor: 12 credits per second of output. Source, checked 2026-11-01.
Team collaboration is listed on Enterprise (custom pricing).
AdsTurbo pricing & details Try AdsTurbo ↗Affiliate link
Arcads · Starter
Credits fit; price shown only in-app
Needs 8,000 credits/mo · plan includes 8,000 (about 10 ads of this length).
Rule: 800 credits per Arcads 1.0 talking-actor video (up to 2 minutes). Source, checked 2026-11-01.
Arcads shows dollar prices only inside the app, so we can show which plan's credits fit, not its price.
Arcads pricing & details Try Arcads ↗Affiliate link
Human UGC creators: Icon · 6 Human UGC ads
$1,666.67/mo$166.67 per finished ad
$1,000/month for 6 filmed and edited ads, delivered in 12–16 days. For 10 ads we multiply the per-ad price; Icon doesn't publish other volumes. Source, checked 2026-11-01.

“Try” links marked Affiliate link are paid links: we may earn a commission if you buy, at no extra cost to you. It never changes the order above, which is by price only.

How to use it

Enter how many finished video ads you make a month and how long each one is, in seconds.
Choose whether the ads need an on-camera AI actor (talking avatar / UGC style) or are product and B-roll videos.
Enter how many people need their own seat, and whether you'd pay yearly or monthly.
Read the cheapest plan that fits, then each tool's monthly cost and cost per finished ad. Copy the link to share the estimate.

Assumptions

A finished ad is one video of the length you enter, generated once at the vendor's standard setting. Retries, upscales, custom avatars, dubbing and B-roll cost extra credits at most vendors.
Monthly cost is the cheapest published self-serve plan whose monthly credits cover all your ads. Annual credit pools are divided by 12. Free plans (watermarked) are left out.
Cost per finished ad = that plan's monthly price ÷ the number of ads you make. It falls as you use more of the plan's credits.
Prices are in USD before tax and promotions, read on each vendor's own pricing page or docs on the date shown. We haven't generated these ads ourselves; this is arithmetic on published numbers.
Where a vendor doesn't publish something (a dollar price, a seat count, a non-avatar rate), we say so instead of guessing.

Data and sources

Tool	Credit rule	Plans (credits / mo)	Checked
MakeUGC	100 credits per talking-actor video (script up to 1,500 characters)	Starter 500 · Growth 1,000 · Pro 2,000	2026-11-01
Creatify	About 5 credits per video ad (the FAQ says 10 credits make up to 2 video ads; length isn't stated). Without an actor: Same ~5 credits per video ad	Standard 55 · Pro 280 · Max 730 · Business 1,500	2026-11-01
TopView	Avatar 4 lip-sync: 0.1 credits per second (max 180 s per video)	Plus 100 · Business 250 · Ultra 500 · Team 500/seat	2026-11-01
Higgsfield	Wan 2.5 Speak Fast lip-sync 720p: ~9 credits per 5 seconds (approximate, per Higgsfield). Without an actor: Kling 3.0 720p: ~7 credits per 5 seconds (approximate)	Starter 270 · Plus 1,200 · Ultra 3,000 · Team 1,000/seat	2026-11-01
AdsTurbo	Digital Actor: 12 credits per second of output. Without an actor: Promo Video: 10 credits per second of output	Creator 1,200 · Growth 3,300 · Pro 10,500	2026-11-01
Synthesia	About 100 credits per finished video minute; the first 10 minutes each month are included on every plan	Starter 1,250 · Pro 6,000	2026-11-01
Fastlane	A 5-second video is 80 credits (16 per second). Without an actor: Same rate: a 5-second video is 80 credits	Starter 500 · Growth 2,000 · Pro 7,500 · Enterprise 40,000	2026-11-01
AdAnt	150 credits cover up to 300 s of video (0.5 credits per second)	Standard 150 · Pro 270 · Max 640	2026-11-01
Arcads	800 credits per Arcads 1.0 talking-actor video (up to 2 minutes)	Starter 8,000 · Creator 16,000 · Pro 48,000 · Scale 96,000 · Business 192,000	2026-11-01
Icon (human UGC)	$1,000/mo for 6 filmed & edited ads	6 Human UGC ads	2026-11-01

Not included yet: tools that don’t publish how many credits one video costs (for example HeyGen, Argil, Captions, Colossyan and D-ID), tools with private pricing, and creator marketplaces that charge per creator rather than per ad. Prices change often; open the vendor’s page before you buy.

FAQ

How much do AI video ads cost?

With prices checked on 1 Nov 2026 and yearly billing, 10 talking-actor ads of 30 seconds a month fit on plans from $10 a month (Creatify Standard, about $1 per finished ad). TopView starts at $18 and Synthesia at $14 for US visitors (re-checked 3 Nov 2026), MakeUGC at $39 and Higgsfield at $47. Tools that charge per second of video cost more at that volume: Fastlane Pro is $199 and AdsTurbo Pro $239. Volume, length, seats and billing all change the answer, which is what the calculator works out.

How is the cost per finished ad calculated?

We take each tool's published credit rule (per second, per video or per minute), multiply it by your ads and length to get the credits you need, pick the cheapest plan whose monthly credits cover them, and divide that plan's monthly price by your number of ads.

Is AI UGC cheaper than hiring UGC creators?

On published prices, yes, by a wide margin. Icon's human UGC package was $1,000 a month for 6 filmed and edited ads (about $167 per ad) on 1 Nov 2026. This compares production cost only, not how the ads perform.

Why doesn't Arcads show a dollar price?

Arcads publishes credits per plan and 800 credits per talking-actor video, but shows dollar prices only inside the app. The calculator shows which Arcads plan's credits fit, without a price.

Why aren't HeyGen and some other tools included?

We only include tools that publish both plan prices and a per-video or per-second credit rule we could check. HeyGen, for example, lists credits per plan but not how many credits a video costs, so we can't compute a cost per ad without guessing.

Can I share my estimate?

Yes. Your inputs are saved in the page URL (ads, len, avatar, seats, billing), so copying the link shares the same estimate.

Related on AdToolBench

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One short email a week with the price and plan changes we log on AI ad tool pricing pages, the sales and promos we spot (with their end dates), affiliate commission changes and new tools in the directory. Every item links to its source.

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