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MakeUGC pricing: plans, credits, the $1 trial and what a video costs (2026)

Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.

Quick answer

MakeUGC has three self-serve plans and no free plan. Starter is $59/month on monthly billing, $41/month on quarterly billing or $29/month billed yearly, with 500 credits a month. Growth is $79, $55 or $39 (1,000 credits), and Pro is $149, $104 or $79 (2,000 to 5,000 credits). Enterprise is quoted. Any plan can be started for $1, and the trial renews at the full plan price unless you cancel. API and MCP access is included in every plan and uses the same credits. A talking-actor video costs 100 credits according to MakeUGC's API docs, so Starter covers about 5 of them a month.

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Re-checked 1 Nov 2026: Starter is still $29/month billed yearly with 500 credits, any plan can still be tried for $1, and the API docs still charge 100 credits per talking-actor video.

Read on 2026-10-28 from makeugc.ai/pricing, the MakeUGC API docs (Limits & credits), the Trial Policy and the Refund Policy (both effective 2026-10-22). Prices are in US dollars, before tax.

MakeUGC plans and prices

PlanMonthly billingQuarterly (per month)Annual (per month)Credits per monthParallel jobsExport quality
Starter$59$41$295001 video, 1 image480p, 720p
Growth$79$55$391,00010 videos, 10 imagesHD, 2K, 4K
Pro$149$104$792,000 to 5,000UnlimitedHD, 2K, 4K
EnterpriseQuoteQuoteQuoteCustomDedicated capacityNot stated

Source: makeugc.ai/pricing, read 2026-10-28. The Pro price shown is the entry Pro tier; the page doesn't list prices for its larger credit tiers.

The headline $29 is the annual rate. Paid month to month, Starter costs $59, so the annual plan is about 51% cheaper, which matches MakeUGC's own "save 51%" label. Quarterly billing sits in between at about 30% off. MakeUGC says the plans and monthly credits are the same on every billing period; only the price changes.

What changes between plans, per the comparison table

  • Starter: 300+ AI actors, 15+ premium models, 200+ AdFlow templates, no custom avatar, no team seats, email support. Exports are capped at 480p and 720p, and only one video and one image can render at a time.
  • Growth: 500+ actors, 50+ premium models, 500+ templates, 1 custom avatar of yourself, 3 seats, HD to 4K exports, 10 parallel videos and 200 promo credits. Support adds chat.
  • Pro: 1,000+ actors, all premium models and templates, 3 custom avatars, 5 seats, unlimited parallel jobs, 500 extra promo credits, priority chat and an onboarding call.
  • Every plan includes watermark-free exports with commercial usage rights, 50+ languages, Product in Hand, Motion Control, Ad Remake, AI Flows, Batch Mode and API/MCP access.

What the credits buy

Credits are shared between the web studio and the API, refresh monthly and don't roll over, according to the pricing FAQ. The API docs publish the generation costs. They count in API units, where 1 unit equals 100 credits on the website.

GenerationCredits (as shown on the website)
Talking actor, custom avatar or Nova V2 video100
Omi-Human video100 under 15 seconds, 200 for 15 to 30 seconds
Product-in-Hand with Veo100 (Fast) or 200 (Pro) per scene
Seedance 2.5 video at 720p16 per second of output (160 for 10 seconds)
Seedance 2.0 Pro at 720p11 per second of output
GPT Image 2, Nano Banana Pro, FLUX.2 Pro image10 per image (listed as legacy enterprise IDs)

Source: MakeUGC API docs, Limits & credits page, read 2026-10-28. Some models (Grok Imagine 1.5, Gemini Omni, MiniMax, WAN 3.0) are quoted per request instead of at a fixed rate.

Our arithmetic from those numbers

  • Starter's 500 credits are about 5 talking-actor videos a month. That works out to about $5.80 per video on annual billing ($29 / 5) or $11.80 on monthly billing.
  • Growth's 1,000 credits are about 10 videos: about $3.90 each on annual billing or $7.90 monthly.
  • Pro's entry 2,000 credits are about 20 videos: about $3.95 each annual or $7.45 monthly, before the 500 promo credits.
  • So Growth and entry Pro cost about the same per talking-actor video. Pro is worth it for the extra seats, custom avatars, models and parallel jobs, not for cheaper credits.
  • Generative clips use credits much faster: 500 credits cover about three 10-second Seedance 2.5 clips at 720p.

These per-video figures are our division of MakeUGC's published numbers, not MakeUGC's own rates. The talking-actor cost comes from the API docs, which say the studio and API use the same credit balance; a talking-actor script is capped at 1,500 characters by default. Check the cost the app shows before you confirm a generation.

Is MakeUGC free?

No. There is no free plan. What MakeUGC offers is a $1 trial of any plan. The pricing FAQ says checkout shows the trial length and the renewal amount for the billing period you picked, and the trial renews at the plan price unless you cancel in your account settings. The Trial Policy describes it as a $1, 72-hour trial for example, limited to the period and credit allowance stated at sign-up.

Trial rules worth knowing before you pay the $1

  • It converts automatically. If you don't cancel before the trial ends, your card is charged the standard price of the plan, and if you pick annual billing that is the full year up front.
  • The plan it converts to can be higher than the one you chose. The Trial Policy defines the "Applicable Plan" as the tier you selected or, if higher, the highest tier whose features, models, avatars or credits you used during the trial.
  • One trial per person and per business, for life. MakeUGC says it links accounts by email domain, payment method, device, IP address and similar signals, and an agency and its clients count as one entity.
  • Trial output may be watermarked or limited in resolution, length or features, and the $1 isn't refunded or credited against the first payment unless checkout says so.

Cancellations and refunds

You can cancel at any time in account settings, which stops the next renewal; access continues to the end of the paid period. The Refund Policy says all fees are final and non-refundable, including trial fees, annual and multi-month plans and unused credits, apart from mandatory consumer rights and discretionary goodwill refunds. Downgrades take effect at the next renewal with no refund of the difference. UK and EU consumers who haven't generated anything or used any credits within 14 days of purchase can cancel for a full refund by emailing help@makeugc.ai; using the service ends that right.

Old prices still circulate. When we researched this topic on 2026-10-25, some MakeUGC pages in search results still showed monthly prices of $49, $69 and $119. The current pricing page lists $59, $79 and $149 on monthly billing. Trust the live pricing page and your checkout screen.

MakeUGC API pricing

There is no separate API plan. API and MCP access are included in Starter, Growth and Pro at no extra cost, and calls draw from the plan's credits, per the pricing FAQ. You create a key under Settings, API Integration. Enterprise adds volume API pricing and custom integrations on a quote. The API docs say no universal requests-per-minute quota is published and that an unlimited web plan doesn't mean unlimited API generation, so confirm capacity with support before a high-volume integration.

MakeUGC vs other AI UGC tools on price

Entry prices as stored in our database from each vendor's pricing page. The plans aren't equivalent, so use this to choose which pricing pages to open, not as a verdict.

ToolEntry planPriceBillingFree plan / trialLast verifiedLink
MakeUGCStarterFrom $29/mo · verifiedbilled yearlyFree trial2026-11-01Try MakeUGC ↗Paid link
ArcadsStarterNot published (in-app only)monthly or yearly (yearly 20% off)Free trial2026-11-01Try Arcads ↗Paid link
CreatifyStandardFrom $15/mo · verifiedmonthlyFree plan2026-11-01Visit ↗
HeyGenCreatorFrom $29/mo · verifiedmonthlyFree plan2026-11-01Visit ↗
AdsTurboCreatorFrom $39/mo · verifiedmonthly—2026-11-01Try AdsTurbo ↗Paid link
TopViewPlusFrom $18/mo · verifiedbilled annually ($216/yr)—2026-11-01Visit ↗

Entry plans from each vendor's pricing page on the date shown. Arcads publishes no prices, so its figure is unverified.

On a per-video basis, Arcads' help center lists 8,000 credits on Starter and 800 credits per talking-actor video, which is 10 videos a month. Arcads doesn't publish the dollar price (see our Arcads pricing guide). Creatify has a free plan and a $10/month annual entry plan, but its credits are priced per 15-second clip, so compare on the length of ad you'll actually make (see our Creatify pricing guide). MakeUGC's affiliate program pays 30% of every subscription payment for as long as the customer stays subscribed, with a 60-day cookie and a $50 minimum payout, according to its affiliate page.

Cost per finished ad

One ~30-second talking-actor video ad on each entry paid plan, worked out from the vendors’ published prices and credit rules. Checked .

Tool & planVendor’s credit ruleAds per monthCost per ad
MakeUGC Starter100 credits per talking-actor video (API docs: 1 API unit = 100 displayed credits; script up to 1,500 characters) (source, 2026-11-01)5 (500 credits)$5.80 ($29/mo billed yearly); $11.80 ($59/mo month to month)
Creatify StandardAbout 5 credits per video ad (the pricing FAQ says 10 credits make up to 2 video ads; length isn't stated) (source, 2026-11-01)11 (55 credits)$0.91 ($10/mo annual billing); $1.36 ($15/mo monthly billing)
Arcads Starter800 credits per Arcads 1.0 talking-actor video (up to 2 minutes) (source, 2026-11-01)Arcads shows dollar prices only inside the app, so we can only give cost in credits.10 (8,000 credits)800 credits per ad; dollar price not published
Higgsfield StarterWan 2.5 Speak Fast 720p at ~9 credits per 5 seconds, so ~54 credits for 30 seconds (Higgsfield Speak 2.0, ~14 credits per 5 s, starts on Plus) (source, 2026-11-01)Higgsfield's per-model credit rates are marked approximate (~) on its pricing page.5 (270 credits)$3.80 ($19/mo per month)
TopView PlusAvatar 4 lip-sync at 0.1 credits per second, so 3 credits for 30 seconds (source, 2026-11-01)Plus was shown at 50% off a $36 list price on 1 Nov 2026; it was $36/mo billed annually on 29 Oct.33 (100 credits)$0.54 ($18/mo billed annually)

Assumptions

  • One finished ad = one roughly 30-second talking-actor (AI avatar reading your script) video, generated once at the vendor's standard setting. No retries, upscales, custom actors, dubbing or B-roll, all of which cost extra.
  • Cost per ad = the plan's published monthly price ÷ its monthly credits × the credits one ad uses under the vendor's own rule. Taxes and promotions are excluded unless stated.
  • Credits work differently at each vendor and rules change; vendors may test other rates on some accounts. Check the vendor's own credit table, or the cost shown in the app before you generate.
  • We haven't generated these ads ourselves. This is arithmetic on published numbers, not a hands-on test.

Work out your own monthly cost with the free AI ad cost calculator → Enter your ad volume, length and seats.

FAQ

How much does MakeUGC cost?

Starter is $59/month on monthly billing, $41/month quarterly or $29/month billed yearly (500 credits). Growth is $79, $55 or $39 (1,000 credits). Pro is $149, $104 or $79 (2,000 to 5,000 credits). Enterprise is quoted. Read from makeugc.ai/pricing on 2026-10-28.

Is MakeUGC free?

No. There is no free plan, but you can try any plan for $1. The trial converts to the paid plan automatically unless you cancel before it ends, and it is limited to one per person and per business.

Does the MakeUGC API cost extra?

No. API and MCP access are included in every plan and use the same monthly credits as the web studio. A talking-actor video costs 100 credits according to MakeUGC's API docs.

Do MakeUGC credits roll over?

No. Credits refresh every month and don't roll over, according to the pricing FAQ.

Can I get a refund from MakeUGC?

Generally not. The Refund Policy says payments, including the $1 trial fee and annual plans, are final, apart from mandatory consumer rights (such as UK and EU consumers who haven't used the service within 14 days) and discretionary goodwill refunds.

Sources (checked 2026-11-01)

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