AdToolBenchTopView AI pricing: plans, credits, API access and whether it's free (2026)
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick answer
TopView sells annual plans paid up front. Plus is $18/month billed annually ($216 a year) with 100 credits a month, shown as 50% off a $36 list price on 1 Nov 2026. Business is $44/month ($528 a year) with 3,000 credits delivered at once, Ultra is $50/month ($599.90 a year) with 500 credits a month, and Team is $56 per seat per month ($672 a year) with 500 credits per seat a month. Enterprise is quoted. The pricing page lists no free plan. Plus and Business credits work on the API and MCP; Ultra and Team plan credits don't.
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Re-checked 1 Nov 2026 (Asia/Jerusalem) on topview.ai/pricing: the Plus annual price is back to $18/month ($216 a year), with a "50% OFF" badge against a $36 list price. Business, Ultra and Team prices and every plan's credits are unchanged, and Avatar 4 lip-sync is still 0.1 credits per second.
Read on 2026-10-29 from topview.ai/pricing (plan cards, the plan comparison table and the pricing FAQ) and TopView's credits consumption guide. Prices are in US dollars and exclude VAT, per the pricing page.
If you want to try a multi-model studio before paying a year up front, Higgsfield sells month-to-month: Starter is $19/month for 270 credits, and its free plan lets you test the tools (no monthly credits and no commercial use). Our Higgsfield pricing guide has its per-model credit rates.
Free plan to explore: limited use, no monthly credits and no commercial use, so you can't run its output as ads. Paid plans start at Starter, $19/month for 270 credits, billed monthly. Checked on higgsfield.ai/pricing on 1 Nov 2026.
Paid link: we may earn a commission if you buy.
TopView plans and prices
| Plan | Per month, billed annually | Charged up front | Struck-through list price | Credits | Concurrent tasks |
|---|---|---|---|---|---|
| Plus | $18 (re-checked 1 Nov 2026) | $216/yr | $36 | 100 a month (1,200 a year) | 4 |
| Business | $44 | $528/yr | $75 | 3,000 a year, all at once | 8 |
| Ultra | $50 | $599.90/yr | $150 | 500 a month (6,000 a year) | 12 |
| Team | $56 per seat | $672 per seat/yr | $180 | 500 per seat a month | 12 |
| Enterprise | Quote | Quote | n/a | Custom | Higher custom concurrency |
Source: topview.ai/pricing, read 2026-10-29 and re-read 2026-11-01 with the annual toggle selected. Every plan has 1x to 5x credit multipliers that scale the price.
The page defaults to annual billing, and the monthly prices weren't shown in the version we read. On 1 Nov 2026 TopView says annual Plus saves $216 compared with the monthly list price, which implies $36 a month if you pay monthly (our arithmetic: $216 + $216 over 12 months). For Ultra it says annual saves $1,200, matching the $150 list price shown. Check the Monthly tab at checkout before you pick a billing period.
The price has moved. When we checked on 2026-10-20, Plus was $18/month billed annually ($216 a year) against a $36 monthly list price, with the same 100 credits a month. On 2026-10-29 the annual Plus price was $36/month, and on 2026-11-01 it was $18/month again, marked 50% off. The FAQ still mentions Basic and Starter plans, but no Basic or Starter card appears on the page, and Pro is closed to new buyers (existing subscribers keep it). Older reviews quoting a $9.50 entry price are out of date. We logged this on our pricing changes page.
What the credits buy
Credits are TopView's currency across every tool, and each model has its own rate, which TopView says it can change without notice. Monthly credits expire at the end of each month and don't roll over, although unused credits carry over if you upgrade or switch from monthly to annual. Business annual credits arrive in one block. Top-up packs (250, 600 or 1,000 credits) stay valid for 24 months; the 1,000-credit pack, the cheapest per credit, is only sold to Ultra Annual and Business Annual subscribers.
| Generation | Standard rate | Rate on paid plans |
|---|---|---|
| Topview T1 video, 720p | 4 credits per 4 s | 3.2 credits per 4 s (20% off) |
| Topview T1 video, 1080p | 8.8 credits per 4 s | 7.04 credits per 4 s (20% off) |
| Seedance 2.5, 720p | 6 credits per 4 s | 4.8 per 4 s on Ultra and Team; Plus pays 6 |
| Kling 4.0 Omni, 1080p | 6 credits per 4 s | 6 credits per 4 s |
| GPT Image 2, 1K | 0.2 credits per image | 0.2 credits per image |
| Avatar 4 lip-sync video | 0.1 credits per second | Max 180 s per video on every plan |
Sources: topview.ai/pricing comparison table (read 2026-10-29); Avatar 4 rate from TopView's credits consumption guide, last updated 14 Jan 2026.
Our arithmetic from those numbers
- Cost per credit, on annual billing: about $0.18 on Plus ($216 / 1,200), $0.18 on Business ($528 / 3,000), $0.10 on Ultra ($599.90 / 6,000) and $0.11 per seat on Team.
- A 4-second Topview T1 clip at 720p (3.2 credits) costs about $0.58 on Plus and $0.56 on Business. Plus covers about 375 of them a year, which matches TopView's own table.
- A 30-second Seedance 2.5 clip at 720p is 45 credits on Plus (about $8.10) but 36 credits on Ultra, or about $3.60, which is the figure TopView advertises.
- Ultra is the cheapest per credit by a wide margin, but only for work done in the web app, because its plan credits can't be spent on the API.
These dollar figures are our division of TopView's published prices and credit rates, not TopView's own per-video prices. The app shows the credit cost before each generation, and that is the number to trust.
Unlimited generations
Each plan card lists models you can use without spending credits. Plus includes 365 days of unlimited Nano Banana 2 and Nano Banana Pro images at 1K and Seedream 5.0 at 2K. Business adds 2K Nano Banana and 7 days of unlimited Kling 2.6 and Seedance 1.0 Pro Fast, while Ultra and Team include 30 days of unlimited Seedance 2.5 at 720p. TopView says unlimited jobs run in a slower standard queue, are for manual use only (no automation, shared logins or resale), may be paused for review if usage looks automated, and aren't available through the API, MCP or CLI. Unlimited access ends when the subscription ends.
Is TopView free?
No, not as a plan. The pricing page lists no free tier: every plan is paid and annual plans are charged in full up front. Some of TopView's single-tool pages, such as its video watermark remover, say new users get a free trial credit for that tool, but that isn't a recurring free allowance. Subscriptions renew automatically. You can cancel any time in account settings and keep access until the end of the paid period. You can't downgrade directly from Business or an annual plan to a lower one; TopView says to cancel and subscribe again.
TopView API and MCP pricing
There is no separate API subscription on the pricing page. According to the pricing FAQ, Basic, Plus, Pro and Business plans include the API and MCP, and calls draw from the plan's credits. Ultra and Team also support the API and MCP, but their plan credits can't be used for API calls, so you would pay for top-up credits instead. Enterprise adds a shared API and MCP credit pool and custom concurrency. You find your key under API Settings in your account, per TopView's API docs. For an integration, Business is the cheapest per credit among plans whose credits work on the API.
TopView vs other AI ad video tools on price
Entry prices as stored in our database from each vendor's pricing page. The plans aren't equivalent: TopView is a multi-model generation studio with avatars, while MakeUGC, Arcads and Creatify centre on UGC-style avatar ads. Use this to pick which pricing pages to open, not as a verdict.
| Tool | Entry plan | Price | Billing | Free plan / trial | Last verified | Link |
|---|---|---|---|---|---|---|
| TopView | Plus | From $18/mo · verified | billed annually ($216/yr) | — | 2026-11-01 | Visit ↗ |
| Creatify | Standard | From $15/mo · verified | monthly | Free plan | 2026-11-01 | Visit ↗ |
| MakeUGC | Starter | From $29/mo · verified | billed yearly | Free trial | 2026-11-01 | Try MakeUGC ↗Paid link |
| HeyGen | Creator | From $29/mo · verified | monthly | Free plan | 2026-11-01 | Visit ↗ |
| AdsTurbo | Creator | From $39/mo · verified | monthly | — | 2026-11-01 | Try AdsTurbo ↗Paid link |
| Higgsfield | Starter | From $19/mo · verified | monthly | Free plan | 2026-11-01 | Try Higgsfield ↗Paid link |
| Arcads | Starter | Not published (in-app only) | monthly or yearly (yearly 20% off) | Free trial | 2026-11-01 | Try Arcads ↗Paid link |
Entry plans from each vendor's pricing page on the date shown. Arcads publishes no prices.
TopView's pricing page also has a table comparing its Ultra plan's Seedance 2.5 cost with OpenArt, Higgsfield, Runway and Magnific, dated August 7, 2026. It's the vendor's own comparison and more than two months old, so check competitors' current pages rather than relying on it. If you mostly need talking-avatar ads rather than generative clips, see our Creatify, MakeUGC and Arcads pricing guides.
For talking-avatar UGC ads: any MakeUGC plan can be started for $1, and the trial renews at the full plan price unless you cancel. Starter is $29/month billed yearly ($59 month-to-month) with 500 credits, about 5 talking-actor videos a month. Re-checked 1 Nov 2026.
Paid link: we may earn a commission if you buy.
Cost per finished ad
One ~30-second talking-actor video ad on each entry paid plan, worked out from the vendors’ published prices and credit rules. Checked .
| Tool & plan | Vendor’s credit rule | Ads per month | Cost per ad |
|---|---|---|---|
| TopView Plus | Avatar 4 lip-sync at 0.1 credits per second, so 3 credits for 30 seconds (source, 2026-11-01)Plus was shown at 50% off a $36 list price on 1 Nov 2026; it was $36/mo billed annually on 29 Oct. | 33 (100 credits) | $0.54 ($18/mo billed annually) |
| Creatify Standard | About 5 credits per video ad (the pricing FAQ says 10 credits make up to 2 video ads; length isn't stated) (source, 2026-11-01) | 11 (55 credits) | $0.91 ($10/mo annual billing); $1.36 ($15/mo monthly billing) |
| MakeUGC Starter | 100 credits per talking-actor video (API docs: 1 API unit = 100 displayed credits; script up to 1,500 characters) (source, 2026-11-01) | 5 (500 credits) | $5.80 ($29/mo billed yearly); $11.80 ($59/mo month to month) |
| Higgsfield Starter | Wan 2.5 Speak Fast 720p at ~9 credits per 5 seconds, so ~54 credits for 30 seconds (Higgsfield Speak 2.0, ~14 credits per 5 s, starts on Plus) (source, 2026-11-01)Higgsfield's per-model credit rates are marked approximate (~) on its pricing page. | 5 (270 credits) | $3.80 ($19/mo per month) |
| Arcads Starter | 800 credits per Arcads 1.0 talking-actor video (up to 2 minutes) (source, 2026-11-01)Arcads shows dollar prices only inside the app, so we can only give cost in credits. | 10 (8,000 credits) | 800 credits per ad; dollar price not published |
Assumptions
- One finished ad = one roughly 30-second talking-actor (AI avatar reading your script) video, generated once at the vendor's standard setting. No retries, upscales, custom actors, dubbing or B-roll, all of which cost extra.
- Cost per ad = the plan's published monthly price ÷ its monthly credits × the credits one ad uses under the vendor's own rule. Taxes and promotions are excluded unless stated.
- Credits work differently at each vendor and rules change; vendors may test other rates on some accounts. Check the vendor's own credit table, or the cost shown in the app before you generate.
- We haven't generated these ads ourselves. This is arithmetic on published numbers, not a hands-on test.
Work out your own monthly cost with the free AI ad cost calculator → Enter your ad volume, length and seats.
FAQ
How much does TopView AI cost per month?
On annual billing, Plus is $18/month ($216 a year, 100 credits a month; re-checked 1 Nov 2026), Business $44/month ($528 a year, 3,000 credits), Ultra $50/month ($599.90 a year, 500 credits a month) and Team $56 per seat per month. Enterprise is quoted. Read from topview.ai/pricing on 2026-10-29.
Is TopView AI free to use?
No. The pricing page lists no free plan. Some single tools, like the watermark remover, give new users a free trial credit, but there is no ongoing free tier.
How much does the TopView API cost?
There is no separate API plan. Plus and Business plan credits can be used for API and MCP calls. Ultra and Team plan credits can't, so API use on those plans needs top-up credits. Enterprise offers a custom API credit pool.
Do TopView credits roll over?
Monthly credits don't roll over; they expire at the end of each month. They carry over if you upgrade or switch from monthly to annual. Top-up credits last 24 months.
What are TopView's pricing plans?
Plus, Business, Ultra, Team and Enterprise are on the pricing page as of 2026-10-29. Pro is closed to new buyers, and the Basic and Starter plans mentioned in the FAQ aren't shown as cards.
Sources (checked 2026-11-01)
- AdsTurbo — pricing source
- Arcads — pricing source
- Creatify — pricing source
- HeyGen — pricing source
- Higgsfield — pricing source
- MakeUGC — pricing source
- TopView — pricing source
- TopView pricing page, plan comparison and pricing FAQ (read 2026-10-29)
- TopView credits consumption guide, updated 14 Jan 2026 (read 2026-10-29)
- TopView API docs: getting started (read 2026-10-29)
- TopView video watermark remover page, free trial credit (read 2026-10-29)
Related guides
- Higgsfield pricing: plans, credits, model rates and cost per ad
- MakeUGC pricing: plans, credits, the $1 trial and what a video costs
- Best AI avatar video generators for ads
- Free AI UGC and avatar video generators
- Arcads alternatives
- Creatify pricing: plans, credits, the free plan and API costs
- Arcads pricing: plans, credits and the free trial