AdToolBenchCreatify pricing: plans, credits, the free plan and API costs (2026)
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick answer
Creatify has a free plan and four self-serve paid plans. Standard is $15/month billed monthly or $10/month billed annually, with 55 credits. Pro is $55 or $38 (280 credits), Max is $95 or $66 (730 credits), and Business starts at $195 or $136 (1,500 credits, with larger 3,050 and 6,100 credit tiers). Annual billing saves about 30%. The free plan gives 10 credits a month, which Creatify says is enough for up to 2 video ads, and exports carry a watermark. Paid credits expire after 2 months. The developer API is priced separately: $99/month for 500 API credits or $299/month for 2,000.
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Re-checked 1 Nov 2026 on creatify.ai/pricing: Standard $15 ($10 annual, 55 credits), Pro $55 ($38, 280 credits) and the free plan (10 credits a month, up to 2 video ads) are unchanged.
Read on 2026-10-27 from creatify.ai/pricing and Creatify's Terms of Service. All prices are in US dollars, before tax. Creatify shows the monthly price struck through next to the annual per-month price; both are listed below.
Creatify plans and prices
| Plan | Monthly billing | Annual billing (per month) | Credits per month | Seats | Parallel generations |
|---|---|---|---|---|---|
| Free | $0 | $0 | 10 | Not stated | Not stated |
| Standard | $15 | $10 | 55 | 1 | 1 |
| Pro | $55 | $38 | 280 | 1 | 5 |
| Max | $95 | $66 | 730 | 3 | 10 |
| Business | From $195 | From $136 | 1,500 / 3,050 / 6,100 | 10 | Maximum |
| Enterprise | Quote | Custom annual agreement | Custom | Unlimited | Custom |
Source: creatify.ai/pricing, read 2026-10-27. Business prices are for the 1,500-credit tier; the page doesn't show the price of the larger tiers without selecting them.
The jump from Standard to Pro is where most of the ad features unlock. According to the pricing page, Pro adds the Ad Agent and automations, the Competitor Ad Tracker (10M+ Meta ads), Ad Clone (remake an ad from a URL), 3 custom avatars, 1,500 AI actors instead of 300, 100+ premium models instead of 50+ (Seedance 2.5, Veo 3.1 and Kling 3.0 Pro), and videos up to 10 minutes instead of 2. Max is Pro with 3 seats, 3 brand spaces and more credits. Business adds 10 seats, 10 brand spaces, unlimited ad-account connections and team admin controls, with one shared credit pool and no per-seat fees.
What the credits buy
Creatify charges credits per generation, and the cost depends on the model, resolution and length. You see the cost before you confirm. The pricing page gives these example counts for each plan, at 720p and 1K. Higher resolutions, longer clips and premium models cost more.
| Output | Credits each (derived) | Standard (55) | Pro (280) | Max (730) | Business (1,500) |
|---|---|---|---|---|---|
| Aurora 15-second avatar video | 5 | 11 | 56 | 146 | 300 |
| Seedance 2.0, 5-second video | about 7.8 | 7 | 36 | 94 | 193 |
| Boreal, 5-second video | 0.5 | 110 | 560 | 1,460 | 3,000 |
| GPT Image 2.5, 1K image | 0.25 | 220 | 1,120 | 2,920 | 6,000 |
Counts: creatify.ai/pricing, read 2026-10-27. "Credits each" is our division of the plan's credits by Creatify's count, not a published rate.
Our arithmetic from those numbers
- Per 15-second Aurora avatar video, Standard works out to about $1.36 on monthly billing ($15 / 11) or $0.91 on annual. Pro is about $0.98 monthly or $0.68 annual. Max and the entry Business tier are both about $0.65 monthly or $0.45 annual.
- So Max costs the same per credit as Business-1,500 and about a third less than Pro.
- The free plan's 10 credits match Creatify's "up to 2 video ads": two 5-credit Aurora avatar clips, or 20 images at 0.5 credit each as the FAQ describes.
- A 15-second clip is not the same output as a longer talking-actor ad. Compare tools on what you'll actually generate, not on the price per credit.
Is Creatify free?
Yes, there is a permanent free plan, not just a trial. According to Creatify's FAQ it includes 10 credits that refresh every month, up to 2 video ads or 20 image ads, 300 AI actors, 10 premium AI models and 40 ad templates. Exports include a watermark, and watermark removal starts at Standard. Free credits don't carry over to a paid plan when you upgrade. We found no separate free trial of the paid plans on the pricing page.
Credit expiry, plan changes and refunds
- Paid credits are valid for 2 months, so one month's unused credits carry into the next and then expire.
- Changing plans starts a new billing cycle, and unused credits stay available through it. Creatify says you can't switch away from an annual plan until you have fewer than 10 credits left.
- You can cancel any time from the website or by emailing support@creatify.ai. The plan stays active to the end of the billing cycle.
- The Terms of Service say payments are non-refundable except where the law requires, and subscriptions renew automatically.
- Creatify may change prices at any time. For existing subscribers a change applies at the next renewal or 30 days after notice, whichever is later.
Prices move. Our records show the Pro annual price at $44/month on 2026-10-20; on 2026-10-25 and again today it was $38. Also note that the headline $10 for Standard is the annual rate; month to month it is $15.
Creatify API pricing
| API plan | Price | API credits per month | Notes |
|---|---|---|---|
| API Starter | $99/month | 500 | For testing and low volume |
| API Pro | $299/month | 2,000 | 5x concurrency, priority queue |
| API Enterprise | Quote | Custom | Volume discounts, white-label, custom avatar API |
Source: creatify.ai/pricing (API tab), read 2026-10-27. Creatify says a video is about 5 API credits and an image about 0.5; advanced models and longer videos cost more.
At about 5 credits per video, API Starter's 500 credits cover roughly 100 standard videos, or about $1 each. API Pro's 2,000 credits cover roughly 400, or about $0.75 each. Only generation endpoints use credits; reads and lists don't. When you run out, the API returns an insufficient-credits error until you buy an add-on pack or upgrade. Creating a custom avatar isn't charged in credits, but extra avatar slots are sold as an add-on.
Creatify vs other AI UGC tools on price
Entry prices from each vendor's pricing page, as stored in our database. Plans aren't equivalent, so use them to decide which pricing pages are worth opening, not as a final verdict.
| Tool | Entry plan | Price | Billing | Free plan / trial | Last verified | Link |
|---|---|---|---|---|---|---|
| Creatify | Standard | From $15/mo · verified | monthly | Free plan | 2026-11-01 | Visit ↗ |
| Arcads | Starter | Not published (in-app only) | monthly or yearly (yearly 20% off) | Free trial | 2026-11-01 | Try Arcads ↗Paid link |
| MakeUGC | Starter | From $29/mo · verified | billed yearly | Free trial | 2026-11-01 | Try MakeUGC ↗Paid link |
| HeyGen | Creator | From $29/mo · verified | monthly | Free plan | 2026-11-01 | Visit ↗ |
| AdsTurbo | Creator | From $39/mo · verified | monthly | — | 2026-11-01 | Try AdsTurbo ↗Paid link |
| TopView | Plus | From $18/mo · verified | billed annually ($216/yr) | — | 2026-11-01 | Visit ↗ |
Entry plans from each vendor's pricing page on the date shown. Arcads publishes no prices, so its figure is unverified.
Creatify and HeyGen both have free plans; MakeUGC has a $1 trial; Arcads has a 72-hour card-required trial and no public prices (see our Arcads pricing guide). Creatify's affiliate program pays 25% recurring for the first year, according to its affiliate page, which is relevant if you plan to recommend it to clients.
Cost per finished ad
One ~30-second talking-actor video ad on each entry paid plan, worked out from the vendors’ published prices and credit rules. Checked .
| Tool & plan | Vendor’s credit rule | Ads per month | Cost per ad |
|---|---|---|---|
| Creatify Standard | About 5 credits per video ad (the pricing FAQ says 10 credits make up to 2 video ads; length isn't stated) (source, 2026-11-01) | 11 (55 credits) | $0.91 ($10/mo annual billing); $1.36 ($15/mo monthly billing) |
| MakeUGC Starter | 100 credits per talking-actor video (API docs: 1 API unit = 100 displayed credits; script up to 1,500 characters) (source, 2026-11-01) | 5 (500 credits) | $5.80 ($29/mo billed yearly); $11.80 ($59/mo month to month) |
| TopView Plus | Avatar 4 lip-sync at 0.1 credits per second, so 3 credits for 30 seconds (source, 2026-11-01)Plus was shown at 50% off a $36 list price on 1 Nov 2026; it was $36/mo billed annually on 29 Oct. | 33 (100 credits) | $0.54 ($18/mo billed annually) |
| Higgsfield Starter | Wan 2.5 Speak Fast 720p at ~9 credits per 5 seconds, so ~54 credits for 30 seconds (Higgsfield Speak 2.0, ~14 credits per 5 s, starts on Plus) (source, 2026-11-01)Higgsfield's per-model credit rates are marked approximate (~) on its pricing page. | 5 (270 credits) | $3.80 ($19/mo per month) |
| Arcads Starter | 800 credits per Arcads 1.0 talking-actor video (up to 2 minutes) (source, 2026-11-01)Arcads shows dollar prices only inside the app, so we can only give cost in credits. | 10 (8,000 credits) | 800 credits per ad; dollar price not published |
Assumptions
- One finished ad = one roughly 30-second talking-actor (AI avatar reading your script) video, generated once at the vendor's standard setting. No retries, upscales, custom actors, dubbing or B-roll, all of which cost extra.
- Cost per ad = the plan's published monthly price ÷ its monthly credits × the credits one ad uses under the vendor's own rule. Taxes and promotions are excluded unless stated.
- Credits work differently at each vendor and rules change; vendors may test other rates on some accounts. Check the vendor's own credit table, or the cost shown in the app before you generate.
- We haven't generated these ads ourselves. This is arithmetic on published numbers, not a hands-on test.
Work out your own monthly cost with the free AI ad cost calculator → Enter your ad volume, length and seats.
FAQ
How much does Creatify cost?
Standard is $15/month billed monthly or $10/month billed annually (55 credits). Pro is $55 or $38 (280 credits), Max is $95 or $66 (730 credits), and Business starts at $195 or $136 (1,500 credits). Enterprise is quoted. Prices read from creatify.ai/pricing on 2026-10-27.
Is Creatify free to use?
Yes. The free plan gives 10 credits every month, enough for up to 2 video ads or 20 image ads, with 300 AI actors and 40 templates. Exports have a watermark.
How much is the Creatify API?
API Starter is $99/month for 500 API credits and API Pro is $299/month for 2,000. A video uses about 5 API credits according to Creatify. Enterprise API pricing is quoted.
Do Creatify credits expire?
Yes. Paid credits are valid for 2 months, so unused credits roll into the following month and then expire. Free-plan credits can't be moved to a paid plan.
Does Creatify offer refunds?
Creatify's Terms of Service say payments are non-refundable except where required by law. You can cancel any time and keep access until the end of the billing cycle.
Sources (checked 2026-11-01)
- AdsTurbo — pricing source
- Arcads — pricing source
- Creatify — pricing source
- HeyGen — pricing source
- Higgsfield — pricing source
- MakeUGC — pricing source
- TopView — pricing source
- Creatify pricing page, Individual, Business and API tabs (read 2026-10-27)
- Creatify Terms of Service: subscriptions, refunds, price changes (read 2026-10-27)
- Creatify affiliate program (read 2026-10-25)