AdToolBenchSynthesia pricing: Basic, Starter, Pro and Enterprise, credits, and why prices differ by country (2026)
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick answer
Synthesia has a free Basic plan, two self-serve paid plans and custom Enterprise. For US visitors, Starter is $19/month (first month $9) or $14/month billed yearly ($168), with 1,250 credits a month. Pro is $89/month (first month $49) or $59/month billed yearly ($708), with 6,000 credits a month and higher credit levels up to 48,000. Synthesia shows a different rate card in many other countries: there Starter is $29 or $18/month yearly and Pro $89 or $64/month yearly. One rule matters most for advertisers: Synthesia's stock avatars can't be used in paid ads without its written consent, so ad buyers need a personal avatar, which comes with paid plans. Checked on synthesia.io/pricing on 3 Nov 2026.
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Free to start: the Basic plan is $0 with 500 credits a month and 9 AI avatars, but videos carry a Synthesia watermark and downloads start on Starter. US visitors also see a "Try for FREE" button on yearly Starter and Pro; Synthesia doesn't publish how long that trial lasts.
Paid link: we may earn a commission if you buy.
Read on 3 Nov 2026 (Asia/Jerusalem) from synthesia.io/pricing as a signed-out visitor, in monthly and yearly views, twice: once as a US visitor and once from Israel. The page loads a country rate card: the US (and UK, in pounds) get the lower card, many other countries a "standard" card. Our 1 Nov check ran from Israel and logged $29 as a price rise; it wasn't, and we've corrected it on our pricing-changes log. Prices exclude tax.
Synthesia plans and prices
| Plan | US: monthly | US: billed yearly | Standard card: monthly | Standard card: yearly | Credits |
|---|---|---|---|---|---|
| Basic | $0 | $0 | $0 | $0 | 500/month, watermark, no downloads |
| Starter | $19 ($9 first month) | $14/mo ($168/yr) | $29 ($14 first month) | $18/mo ($216/yr) | 1,250/month (15,000/yr upfront on yearly) |
| Pro | $89 ($49 first month) | $59/mo ($708/yr) | $89 ($49 first month) | $64/mo ($768/yr) | 6,000/month (72,000/yr upfront on yearly) |
| Enterprise | Custom | Custom | Custom | Custom | Custom volume, unlimited video minutes |
synthesia.io/pricing, 3 Nov 2026. In the UK, Starter is £19 or £11/mo yearly and Pro £69 or £39. Extra seats are $29/month or $25/month billed yearly.
| Tool | Entry plan | Price | Billing | Free plan / trial | Last verified | Link |
|---|---|---|---|---|---|---|
| Synthesia | Starter | From $19/mo · verified | monthly, US price ($14/mo billed yearly) | Free plan | 2026-11-03 | Try Synthesia ↗Paid link |
Prices from each vendor's pricing page or docs; ‘unverified’ = third-party or ambiguous source.
What each plan includes
- Basic ($0): 500 credits a month, 10 minutes of video a month, 3 survey responses, 9 AI avatars. Videos are watermarked and you can't download them.
- Starter: everything in Basic plus downloads, no watermark, 125+ avatars, 3 personal avatars, 1 editor and 3 guests. Synthesia says it adds up to ~150 minutes of video a year on top of the free allowance.
- Pro: 180+ avatars, 5 personal avatars, 5 guests and up to ~720 extra minutes of video a year. Pro also comes in bigger credit levels (below).
- Enterprise: 240+ avatars, unlimited personal avatars and video minutes, SSO and custom contracts. Studio avatars are a $1,000/year add-on.
- Videos can be up to 3 minutes long on every plan.
| Pro credit level | Monthly (first month) | US yearly, per month | Standard yearly, per month |
|---|---|---|---|
| 6,000 credits/mo | $89 ($49) | $59 | $64 |
| 12,000 | $176 ($95) | $117 | $126 |
| 24,000 | $347 ($179) | $230 | $250 |
| 36,000 | $514 ($259) | $341 | $370 |
| 48,000 | $676 ($329) | $448 | $486 |
Pro credit ladder on synthesia.io/pricing, 3 Nov 2026. Monthly prices are the same on both rate cards.
How Synthesia credits work
- Video: Synthesia charges for the avatar footage it generates, not the length of the finished video. Its FAQ says a typical finished minute uses about 100 credits, more if the avatar is on screen the whole time. Editing three seconds and regenerating charges three seconds.
- Dubbing: 80 credits per minute with lip-sync, 40 without.
- Surveys: 350 credits per response after the 3 included each month.
- Credits don't roll over. On yearly plans the year's credits are available upfront, and credits you buy separately last 12 months. There's no pay-per-video option.
- When credits run out, video creation pauses until renewal unless you buy more or move up a Pro level.
What a 30-second ad costs on Synthesia
Using Synthesia's ~100 credits per finished minute, a 30-second video is about 50 credits, and more for a talking head that's on screen throughout. That's our arithmetic, not a test, and it counts paid credits only:
| Plan | Credits/month | ~30-second videos | Cost per video (US) | Cost per video (standard card) |
|---|---|---|---|---|
| Starter monthly | 1,250 | ~25 | $0.76 | $1.16 |
| Starter yearly | 1,250 | ~25 | $0.56 | $0.72 |
| Pro monthly | 6,000 | ~120 | $0.74 | $0.74 |
| Pro yearly | 6,000 | ~120 | $0.49 | $0.53 |
Plan price ÷ (credits ÷ 50). Synthesia also lists a 10-minute monthly allowance, which would lower these figures if it applies to your use.
Paid-ads rule: Synthesia's video licensing article and Acceptable Use Policy (read 3 Nov 2026) say stock avatars can't be used in paid Facebook, Instagram, YouTube, TikTok, Snapchat, TV or programmatic ads, or any paid promotion, without Synthesia's written consent. Organic posts are allowed. Personal (custom) avatars aren't covered by that ban, with the person's consent. So for ads, plan on Starter or above for a personal avatar, which means recording yourself or someone who agrees to it.
Synthesia vs other AI avatar tools on price
Entry plans as stored in our database from each vendor's own pricing page, on the date shown. Synthesia is built mainly for training and company video; MakeUGC, Arcads and Creatify are built around ad creatives with UGC-style actors.
| Tool | Entry plan | Price | Billing | Free plan / trial | Last verified | Link |
|---|---|---|---|---|---|---|
| Synthesia | Starter | From $19/mo · verified | monthly, US price ($14/mo billed yearly) | Free plan | 2026-11-03 | Try Synthesia ↗Paid link |
| HeyGen | Creator | From $29/mo · verified | monthly | Free plan | 2026-11-01 | Visit ↗ |
| Creatify | Standard | From $15/mo · verified | monthly | Free plan | 2026-11-01 | Visit ↗ |
| MakeUGC | Starter | From $29/mo · verified | billed yearly | Free trial | 2026-11-01 | Try MakeUGC ↗Paid link |
| Arcads | Starter | Not published (in-app only) | monthly or yearly (yearly 20% off) | Free trial | 2026-11-01 | Try Arcads ↗Paid link |
| Colossyan | Professional | From $59/mo · verified | yearly view (-34%) | Free plan | 2026-11-01 | Visit ↗ |
| D-ID | Lite | From $4.70/mo · verified | annual-equivalent ($56/yr) | Free trial | 2026-11-01 | Visit ↗ |
Entry plans from each vendor's pricing page on the date shown in our data. Some vendors, like Synthesia, may show different prices by country.
UGC ad tools: cost per finished ad
One ~30-second talking-actor video ad on each entry paid plan, worked out from the vendors’ published prices and credit rules. Checked .
| Tool & plan | Vendor’s credit rule | Ads per month | Cost per ad |
|---|---|---|---|
| MakeUGC Starter | 100 credits per talking-actor video (API docs: 1 API unit = 100 displayed credits; script up to 1,500 characters) (source, 2026-11-01) | 5 (500 credits) | $5.80 ($29/mo billed yearly); $11.80 ($59/mo month to month) |
| Creatify Standard | About 5 credits per video ad (the pricing FAQ says 10 credits make up to 2 video ads; length isn't stated) (source, 2026-11-01) | 11 (55 credits) | $0.91 ($10/mo annual billing); $1.36 ($15/mo monthly billing) |
| Arcads Starter | 800 credits per Arcads 1.0 talking-actor video (up to 2 minutes) (source, 2026-11-01)Arcads shows dollar prices only inside the app, so we can only give cost in credits. | 10 (8,000 credits) | 800 credits per ad; dollar price not published |
| Higgsfield Starter | Wan 2.5 Speak Fast 720p at ~9 credits per 5 seconds, so ~54 credits for 30 seconds (Higgsfield Speak 2.0, ~14 credits per 5 s, starts on Plus) (source, 2026-11-01)Higgsfield's per-model credit rates are marked approximate (~) on its pricing page. | 5 (270 credits) | $3.80 ($19/mo per month) |
Assumptions
- One finished ad = one roughly 30-second talking-actor (AI avatar reading your script) video, generated once at the vendor's standard setting. No retries, upscales, custom actors, dubbing or B-roll, all of which cost extra.
- Cost per ad = the plan's published monthly price ÷ its monthly credits × the credits one ad uses under the vendor's own rule. Taxes and promotions are excluded unless stated.
- Credits work differently at each vendor and rules change; vendors may test other rates on some accounts. Check the vendor's own credit table, or the cost shown in the app before you generate.
- We haven't generated these ads ourselves. This is arithmetic on published numbers, not a hands-on test.
Work out your own monthly cost with the free AI ad cost calculator → Enter your ad volume, length and seats.
Basic is free: 500 credits a month, watermarked and view-only. Upgrade to Starter ($19, or $9 the first month, for US visitors) when you need downloads and a personal avatar.
Paid link: we may earn a commission if you buy.
The cheapest option for your case
| Your case | Cheapest fit | Why |
|---|---|---|
| Trying Synthesia, internal or organic videos | Synthesia Basic, $0 | 500 credits a month; watermark and no downloads |
| Organic social or website videos you need to download | Synthesia Starter yearly, $14/mo (US) | Downloads and no watermark; $9 first month if you pay monthly |
| Paid ads fronted by you or a consenting presenter | Synthesia Starter, 3 personal avatars | Personal avatars aren't covered by the stock-avatar ad ban |
| Paid ads with stock AI actors | Not Synthesia | Stock avatars need written consent for paid ads; see MakeUGC, Creatify or Arcads |
| 100+ short videos a month | Synthesia Pro yearly, $59/mo (US) | ~$0.49 per 30-second video on our arithmetic |
Synthesia
From $19/mo · verifiedAI video platform with stock and personal avatars, 140+ languages, dubbing, surveys and an interactive-avatar API, priced in credits. Its affiliate page (read 3 Nov 2026) pays partners 25% of Starter and Creator plan payments with a 60-day cookie; AdToolBench is one of those partners, which is why this button is a paid link.
Paid link: we may earn a commission if you buy.
FAQ
How much does Synthesia cost per month?
For US visitors, Starter is $19/month ($9 the first month) or $14/month billed yearly, and Pro is $89/month ($49 the first month) or $59/month billed yearly. In many other countries Synthesia shows $29 or $18 for Starter and $89 or $64 for Pro. Basic is free and Enterprise is custom (checked 3 Nov 2026).
Why does Synthesia show me a different price?
Synthesia's pricing page picks a rate card by country. US and UK visitors get the lower card ($19 or £19 Starter); many other countries get a standard card with Starter at $29. Check the price shown at checkout for your country.
Is Synthesia free?
Yes, the Basic plan is $0 with 500 credits a month, 10 minutes of video and 9 avatars, but videos are watermarked and can't be downloaded. Downloads start on Starter.
Can I use Synthesia avatars in Facebook or TikTok ads?
Not stock avatars, unless Synthesia gives written consent. Its licensing rules ban stock avatars in any paid promotion, including paid Facebook, Instagram, YouTube and TikTok ads. Personal avatars, with the person's consent, aren't under that ban.
How many credits does a Synthesia video use?
About 100 credits per finished minute, according to Synthesia, more if the avatar is on screen throughout. Dubbing is 80 credits a minute with lip-sync or 40 without. Credits don't roll over.
Does Synthesia have a free trial?
US visitors see a "Try for FREE" button on yearly Starter and Pro, but Synthesia doesn't publish the trial length. Everyone can use the free Basic plan, and monthly plans show a discounted first month.
Sources (checked 2026-11-03)
- Arcads — pricing source
- Colossyan — pricing source
- Creatify — pricing source
- D-ID — pricing source
- HeyGen — pricing source
- Higgsfield — pricing source
- MakeUGC — pricing source
- Synthesia — pricing source
- Synthesia pricing page: plan cards, comparison table, credit FAQ, US and standard views (read 2026-11-03)
- Synthesia Knowledge Base: Synthesia video licensing, stock avatars in paid ads (read 2026-11-03)
- Synthesia Acceptable Use Policy (read 2026-11-03)
- Synthesia affiliate program page (read 2026-11-03)
Related guides
- HeyGen vs Synthesia
- Creatify vs Synthesia
- Best AI avatar video generators for ads
- Free AI UGC and avatar video generators
- MakeUGC pricing: plans, credits, the $1 trial and what a video costs
- Creatify pricing: plans, credits, the free plan and API costs
- Arcads pricing: plans, credits and the free trial
- Higgsfield pricing: plans, credits, model rates and cost per ad