AdToolBenchHeyGen vs Synthesia
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick verdict
for short marketing videos, HeyGen's Creator plan ($29/mo on the yearly view) leans toward creators — 1080p export, voice cloning, 175+ languages and photo avatars. Synthesia's Starter ($19 monthly, $14/mo yearly) is cheaper and its product is oriented toward training and business video (surveys, roleplays, learner seats). Both have free plans to test. For ad creatives, HeyGen's feature set is closer to the use case; for low-cost talking-head explainers, Synthesia Starter is the cheaper entry.
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| Feature | HeyGen Creator | Synthesia Starter |
|---|---|---|
| Price | $29/mo (yearly view) | $19 monthly · $14/mo yearly |
| Credits | 600 credits | 15,000 credits/year (yearly billing) |
| Avatars & voice | Unlimited photo avatars, voice cloning | 125+ Synthesia avatars |
| Languages | 175+ languages and dialects | Not stated on pricing page |
| Export | 1080p, videos up to 30 min | Download, logo removed |
| Free plan | Yes | Yes (Basic) |
Vendor pricing pages, 20 Oct 2026.
| Tool | Entry plan | Price | Billing | Free plan / trial | Last verified | Link |
|---|---|---|---|---|---|---|
| HeyGen | Creator | From $29/mo · verified | yearly view | Free plan | 2026-10-20 | Visit ↗ |
| Synthesia | Starter | From $19/mo · verified | monthly | Free plan | 2026-10-20 | Visit ↗ |
Prices from each vendor's pricing page or docs; ‘unverified’ = third-party or ambiguous source.
FAQ
Is Synthesia cheaper than HeyGen?
At entry level yes: Synthesia Starter is $19/month monthly ($14 yearly) vs HeyGen Creator at $29/month on the yearly view (20 Oct 2026).
Do both have free plans?
Yes, both list free plans with usage limits.