AdToolBenchHiggsfield pricing: plans, credits, model rates and cost per ad (2026)
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick answer
Higgsfield sells credits on three individual plans. Starter is $19/month with 270 credits. Plus is $59/month, or $47/month billed annually, with 1,200 credits. Ultra is $129/month, or $99/month annually, with 3,000 credits. The free plan has limited use, no monthly credits and no commercial use. Prices exclude VAT. Using Higgsfield's own credit rates, a 30-second talking-avatar ad works out to about $3.80 on Starter and $3.29–$4.13 on Plus. Checked on higgsfield.ai/pricing on 1 Nov 2026.
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Start on the free plan to explore the tools: it has limited use, no monthly credits and no commercial use, so you can't run its output as ads. Paid plans start at Starter, $19/month for 270 credits.
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Read on 1 Nov 2026 (Asia/Jerusalem) from higgsfield.ai/pricing as a signed-out visitor, in US dollars, including the plan cards, the credit estimator and the per-model rates. Higgsfield marks its per-model credit rates as approximate (~). Its page also showed a limited-time Ultra promotion, which we've left out.
| Plan | Monthly billing | Annual billing | Credits |
|---|---|---|---|
| Free | $0 | — | Limited use, no monthly credits; commercial use not included |
| Starter | $19/mo | $19/mo billed yearly | 270 credits/month |
| Plus | $59/mo | $47/mo billed yearly | 1,200 credits/month |
| Ultra | $129/mo | $99/mo billed yearly | 3,000 credits/month |
| Team (read 26 Oct 2026) | From $65 per seat/mo | — | From 1,000 credits per seat/month, 2–15 seats |
higgsfield.ai/pricing, 1 Nov 2026. Prices exclude VAT and local taxes, which are calculated at checkout.
| Tool | Entry plan | Price | Billing | Free plan / trial | Last verified | Link |
|---|---|---|---|---|---|---|
| Higgsfield | Starter | From $19/mo · verified | monthly | Free plan | 2026-11-01 | Try Higgsfield ↗Paid link |
Prices from each vendor's pricing page or docs; ‘unverified’ = third-party or ambiguous source.
How many credits each model uses
| Model (as listed by Higgsfield) | Approximate credits | 30-second equivalent (our arithmetic) |
|---|---|---|
| Higgsfield Speak 2.0 lip-sync, 720p (Plus and up) | ~14 per 5 s | ~84 credits |
| Wan 2.5 Speak Fast lip-sync, 720p (included on Starter) | ~9 per 5 s | ~54 credits |
| Kling 3.0, 720p | ~7 per 5 s | ~42 credits |
| Seedance 2.0, 720p | ~22 per 5 s | ~132 credits |
| Veo 3.1 Fast | ~16 per 4 s | ~120 credits |
| Nano Banana Pro image | 2 per image | — |
Higgsfield's estimator also says "approximately 14 credits per video & 2 credits per image" as a rough average. We assume costs scale linearly with length; Higgsfield may bill in fixed clip lengths instead.
What a 30-second UGC avatar ad costs
- Starter ($19, 270 credits) with Wan 2.5 Speak Fast: ~54 credits a video, so ~5 videos a month at about $3.80 each.
- Plus ($47/mo annual or $59 monthly, 1,200 credits) with Higgsfield Speak 2.0: ~84 credits a video, so ~14 a month at about $3.29 (annual) or $4.13 (monthly) each.
- Ultra ($99/mo annual or $129 monthly, 3,000 credits) with Speak 2.0: ~35 a month at about $2.77 or $3.61 each.
Higgsfield vs other UGC tools: cost per finished ad
One ~30-second talking-actor video ad on each entry paid plan, worked out from the vendors’ published prices and credit rules. Checked .
| Tool & plan | Vendor’s credit rule | Ads per month | Cost per ad |
|---|---|---|---|
| Higgsfield Starter | Wan 2.5 Speak Fast 720p at ~9 credits per 5 seconds, so ~54 credits for 30 seconds (Higgsfield Speak 2.0, ~14 credits per 5 s, starts on Plus) (source, 2026-11-01)Higgsfield's per-model credit rates are marked approximate (~) on its pricing page. | 5 (270 credits) | $3.80 ($19/mo per month) |
| Arcads Starter | 800 credits per Arcads 1.0 talking-actor video (up to 2 minutes) (source, 2026-11-01)Arcads shows dollar prices only inside the app, so we can only give cost in credits. | 10 (8,000 credits) | 800 credits per ad; dollar price not published |
| MakeUGC Starter | 100 credits per talking-actor video (API docs: 1 API unit = 100 displayed credits; script up to 1,500 characters) (source, 2026-11-01) | 5 (500 credits) | $5.80 ($29/mo billed yearly); $11.80 ($59/mo month to month) |
| Creatify Standard | About 5 credits per video ad (the pricing FAQ says 10 credits make up to 2 video ads; length isn't stated) (source, 2026-11-01) | 11 (55 credits) | $0.91 ($10/mo annual billing); $1.36 ($15/mo monthly billing) |
| TopView Plus | Avatar 4 lip-sync at 0.1 credits per second, so 3 credits for 30 seconds (source, 2026-11-01)Plus was shown at 50% off a $36 list price on 1 Nov 2026; it was $36/mo billed annually on 29 Oct. | 33 (100 credits) | $0.54 ($18/mo billed annually) |
Assumptions
- One finished ad = one roughly 30-second talking-actor (AI avatar reading your script) video, generated once at the vendor's standard setting. No retries, upscales, custom actors, dubbing or B-roll, all of which cost extra.
- Cost per ad = the plan's published monthly price ÷ its monthly credits × the credits one ad uses under the vendor's own rule. Taxes and promotions are excluded unless stated.
- Credits work differently at each vendor and rules change; vendors may test other rates on some accounts. Check the vendor's own credit table, or the cost shown in the app before you generate.
- We haven't generated these ads ourselves. This is arithmetic on published numbers, not a hands-on test.
Work out your own monthly cost with the free AI ad cost calculator → Enter your ad volume, length and seats.
The cheapest Higgsfield option for your case
| Your case | Cheapest fit | Why (from the rates above) |
|---|---|---|
| Exploring models, no ads yet | Free, $0 | Limited use and no commercial use, so not for ads you run |
| Up to ~5 short UGC avatar ads a month | Starter, $19/mo | 270 credits; ~54 credits per 30 s with Wan 2.5 Speak Fast |
| ~10–14 ads a month with Speak 2.0 lip-sync | Plus, $47/mo billed yearly ($59 monthly) | 1,200 credits; ~84 credits per 30-second video |
| 30+ ads a month | Ultra, $99/mo billed yearly ($129 monthly) | 3,000 credits; ~35 Speak 2.0 videos |
| A team sharing credits | Team, from $65 per seat/mo | From 1,000 credits per seat, 2–15 seats (read 26 Oct 2026) |
Our arithmetic from Higgsfield's published plan credits and approximate per-model rates, 1 Nov 2026. Not a hands-on test.
Higgsfield Starter is $19/month for 270 credits, the same price on monthly and annual billing; Plus and Ultra are cheaper billed yearly. Prices exclude VAT. Our 1 Nov check found no free trial on the paid plans, only the free plan.
Paid link: we may earn a commission if you buy.
Is Higgsfield free?
There is a free plan, but it has no monthly credits and doesn't include commercial use. You can explore the tools on it, but you can't use the output in ads you run. For ads you need a paid plan, which starts with Starter at $19/month.
Higgsfield
From $19/mo · verifiedCredit-based AI video and image platform with an Ads Studio, a UGC builder and AI Influencer tools, plus third-party models such as Seedance, Kling, Google Veo, Wan, Minimax Hailuo, Nano Banana Pro and FLUX.2.
Paid link: we may earn a commission if you buy.
FAQ
How much does Higgsfield cost per month?
Starter is $19/month (270 credits), Plus is $59 monthly or $47/month billed annually (1,200 credits), and Ultra is $129 monthly or $99/month annually (3,000 credits). Prices exclude VAT (checked 1 Nov 2026).
Does Higgsfield have a free plan?
Yes, but it has limited use, no monthly credits and no commercial use, so free output can't be used in ads you run.
How many credits does a Higgsfield video use?
Higgsfield's estimator says roughly 14 credits per video and 2 per image. Per model, Speak 2.0 lip-sync at 720p is ~14 credits per 5 seconds, Wan 2.5 Speak Fast ~9, Kling 3.0 ~7 and Seedance 2.0 ~22.
What does a 30-second UGC ad cost on Higgsfield?
About $3.80 on Starter with Wan 2.5 Speak Fast (~54 credits), or $3.29–$4.13 on Plus with Higgsfield Speak 2.0 (~84 credits). This is our arithmetic from the published rates, not a test.
Is Higgsfield cheaper than Arcads?
We can't say in dollars. Arcads uses 800 credits per talking-actor video (up to 2 minutes) but shows its prices only in the app. Higgsfield's public rates work out to about $3–4 per 30-second avatar ad.
Sources (checked 2026-11-01)
Related guides
- Arcads vs Higgsfield
- Free AI UGC and avatar video generators
- Arcads pricing: plans, credits and the free trial
- MakeUGC pricing: plans, credits, the $1 trial and what a video costs
- Creatify pricing: plans, credits, the free plan and API costs
- TopView AI pricing: plans, credits, API access and whether it's free
- Synthesia pricing: Basic, Starter, Pro and Enterprise, credits, and why prices differ by country