AdToolBenchMakeUGC vs Creatify
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick verdict
Creatify is the cheaper way in, and MakeUGC gives more credits per dollar at its entry tier. Creatify Standard is $15/month, or $10/month on annual billing, for 55 credits and 300 AI actors. It also has a free plan (10 credits a month, watermarked). MakeUGC Starter is $29/month billed yearly ($59 month to month) for 500 credits and 300+ AI actors in 50+ languages, and you can try any plan for $1. Credits don't convert one-to-one between the two vendors, so compare what a finished video costs on each, not the credit totals. Start with Creatify's free plan if you're testing the format. Look at MakeUGC if you already know you'll produce a lot of talking-actor videos and want API/MCP access on every plan.
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| Feature | MakeUGC | Creatify |
|---|---|---|
| Entry plan | Starter $29/mo billed yearly ($41 quarterly, $59 monthly) | Standard $15/mo monthly, $10/mo annual |
| Entry credits | 500 credits/mo | 55 credits/mo |
| AI actors at entry | 300+ (500+ on Growth, 1,000+ on Pro) | 300 (1,500 from Pro) |
| Next tier | Growth $39/mo yearly ($79 monthly), 1,000 credits | Pro $55/mo monthly, $38 annual, 280 credits |
| Top self-serve tier | Pro $79/mo yearly ($149 monthly) | Max $95/mo monthly, $66 annual, 730 credits |
| Free option | No free plan; try any plan for $1 | Free plan: 10 credits/mo (up to 2 video ads or 20 image ads), watermark |
| Languages | 50+ (pricing page) | Listed in the vendor FAQ (count not on the plan cards) |
| API | API / MCP access on every plan | Separate API plans: API Starter $99/mo (500 API credits), API Pro $299/mo |
| Credit expiry | Refresh monthly, no rollover | Credits expire after 2 months |
makeugc.ai/pricing and creatify.ai/pricing, read 1 Nov 2026.
| Tool | Entry plan | Price | Billing | Free plan / trial | Notes | Last verified | Link |
|---|---|---|---|---|---|---|---|
| MakeUGC | Starter | From $29/mo · verified | billed yearly | Free trial | Try any plan for $1 (auto-converts). Starter $59 monthly / $41 quarterly / $29 annual (500 credits); Growth $79/$55/$39 (1,000); Pro $149/$104/$79 (2,000-5,000). No free plan. API/MCP included; talking-actor video = 100 credits (API docs). Credits refresh monthly, no rollover. Re-checked 2026-10-28. | 2026-11-01 | Try MakeUGC ↗Paid link |
| Creatify | Standard | From $15/mo · verified | monthly | Free plan | Standard $15/mo monthly or $10/mo annual (55 credits). Pro $55 monthly / $38 annual (280 credits; was $44/mo annual on 2026-10-20). Max $95 / $66 (730 credits). Business from $195 / $136 (1,500 credits). Free plan 10 credits/mo with watermark. Credits expire after 2 months. API Starter $99/mo (500 API credits), API Pro $299/mo (2,000). Re-checked 2026-10-27. | 2026-11-01 | Visit ↗ |
Prices from each vendor's pricing page or docs; ‘unverified’ = third-party or ambiguous source.
MakeUGC's API docs price a talking-actor video at 100 credits, so Starter's 500 credits work out to about 5 such videos a month. Creatify's free plan describes 10 credits as up to 2 video ads, which is about 5 credits per video ad. Usage per video varies by model and length, so check each vendor's own credit table before you compare cost per video.
Cost per finished ad
One ~30-second talking-actor video ad on each entry paid plan, worked out from the vendors’ published prices and credit rules. Checked .
| Tool & plan | Vendor’s credit rule | Ads per month | Cost per ad |
|---|---|---|---|
| MakeUGC Starter | 100 credits per talking-actor video (API docs: 1 API unit = 100 displayed credits; script up to 1,500 characters) (source, 2026-11-01) | 5 (500 credits) | $5.80 ($29/mo billed yearly); $11.80 ($59/mo month to month) |
| Creatify Standard | About 5 credits per video ad (the pricing FAQ says 10 credits make up to 2 video ads; length isn't stated) (source, 2026-11-01) | 11 (55 credits) | $0.91 ($10/mo annual billing); $1.36 ($15/mo monthly billing) |
Assumptions
- One finished ad = one roughly 30-second talking-actor (AI avatar reading your script) video, generated once at the vendor's standard setting. No retries, upscales, custom actors, dubbing or B-roll, all of which cost extra.
- Cost per ad = the plan's published monthly price ÷ its monthly credits × the credits one ad uses under the vendor's own rule. Taxes and promotions are excluded unless stated.
- Credits work differently at each vendor and rules change; vendors may test other rates on some accounts. Check the vendor's own credit table, or the cost shown in the app before you generate.
- We haven't generated these ads ourselves. This is arithmetic on published numbers, not a hands-on test.
Work out your own monthly cost with the free AI ad cost calculator → Enter your ad volume, length and seats.
FAQ
Is Creatify cheaper than MakeUGC?
At entry, yes: Creatify Standard is $15/month ($10 on annual billing), while MakeUGC Starter is $29/month billed yearly or $59 month to month (1 Nov 2026). MakeUGC includes more credits at that price, but credits are counted differently at each vendor.
Does MakeUGC or Creatify have a free plan?
Creatify does: 10 credits a month with a watermark. MakeUGC has no free plan, but you can try any plan for $1.
Which has more AI actors?
MakeUGC lists 1,000+ AI actors on its Pro plan and 300+ on Starter. Creatify lists 300 on Standard and 1,500 from Pro. These are the vendors' own figures.