AdToolBenchCreatify vs HeyGen
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick verdict
Creatify is built for performance ads. Pro ($55/month, or $44 billed annually; 280 credits) includes URL-to-video, 500+ ad templates, a competitor ad tracker and Ad Clone. HeyGen is a general avatar video platform. Creator is $29/month (600 credits, 1080p, 175+ languages), Pro is $49 with 4K export, and paid videos can run up to 30 minutes. Both have free plans with watermarks. If you mostly ship product ads from a URL, use Creatify. For avatar explainers, localization or longer videos, HeyGen is better value.
Disclosure: some outbound links on AdToolBench are affiliate links. If you buy through them we may earn a commission at no extra cost to you. It never affects which tools we list or how we describe them. How we handle affiliate links.
| Feature | Creatify | HeyGen |
|---|---|---|
| Free plan | 10 credits/mo: up to 2 video ads or 20 image ads, watermarked | 3 videos/mo up to 1 min, watermarked |
| Main paid plan | Pro $55/mo ($44/mo annual), 280 credits | Creator $29/mo, 600 credits; Pro $49/mo, 1,000 credits |
| Max video length | Standard: 2 min; Pro: 10 min | Up to 30 min on paid plans |
| Avatars | 1,500 AI actors + 3 custom avatars (Pro) | 500+ presenters; 1 custom video avatar (incl. Free) |
| Ad-specific tools | AdFlow templates, competitor ad tracker (10M+ Meta ads), Ad Clone from URL, Ad Agent | General video creation; Video Agent |
| Export | Watermark removal on paid plans | 1080p (Creator), 4K (Pro) |
creatify.ai/pricing and heygen.com/pricing, read 20 Oct 2026. HeyGen's shown price may reflect the yearly toggle; confirm at checkout.
| Tool | Entry plan | Price | Billing | Free plan / trial | Notes | Last verified | Link |
|---|---|---|---|---|---|---|---|
| Creatify | Pro | From $55/mo · verified | monthly | Free plan | $44/mo annual; 280 credits | 2026-10-20 | Visit ↗ |
| HeyGen | Creator | From $29/mo · verified | yearly view | Free plan | Monthly price not captured | 2026-10-20 | Visit ↗ |
Prices from each vendor's pricing page or docs; ‘unverified’ = third-party or ambiguous source.
Credits aren't comparable across vendors. Each one prices video seconds and models differently, so test the same script on both free plans first.
FAQ
Is Creatify or HeyGen cheaper?
HeyGen Creator lists $29/month; Creatify Pro is $55/month or $44/month billed annually (20 Oct 2026). Both have free plans.
Which is better for ecommerce video ads?
Creatify is built around ads, with URL-to-video, ad templates, a competitor ad tracker and Ad Clone. HeyGen is a general avatar platform.
Do both have free plans?
Yes. Creatify gives 10 credits a month and HeyGen 3 videos a month (up to 1 min). Both add watermarks.