AdToolBenchTriple Whale vs Elevar
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick verdict
they solve different layers, and many brands could use both. Elevar (now sold as Audiense Online) is server-side conversion tracking: it captures events and sends them to ad and analytics platforms. It publishes its prices. Base is free for up to 100 orders a month and 2 destinations, and Core is $225/month for up to 2,000 orders. Every plan starts with a 15-day free trial. Triple Whale is an analytics and attribution platform with the Triple Pixel and its Moby AI analyst. It has a free plan (no credit card) with first- and last-click attribution, but the paid plans that add multi-touch attribution (Foundation, Automate, Enterprise) are priced through a walkthrough or sales call. If your problem is missing conversions in Meta or Google, start with Elevar. If it's understanding which channels drive revenue, start with Triple Whale.
Disclosure: some outbound links on AdToolBench are affiliate links. If you buy through them we may earn a commission at no extra cost to you. It never affects which tools we list or how we describe them. How we handle affiliate links.
| Feature | Triple Whale | Elevar (Audiense Online) |
|---|---|---|
| Core job | Analytics, attribution and AI analyst (Moby) | Server-side tracking: send complete conversion data to destinations |
| Free plan | Yes, no credit card: Triple Pixel, first- and last-click attribution, unified dashboard, Moby AI | Base $0/mo: up to 100 orders/mo, 2 destinations (Shopify/Shopify Plus) |
| Published paid prices | No. Foundation and Automate are "book a walkthrough"; Enterprise is "contact sales" | Core $225/mo (2k orders), Advanced $650/mo (10k), Premium $1,250/mo (30k), Elite from $3,000/mo (75k) |
| Free trial | Not stated (free plan instead) | 15 days free |
| Multi-touch attribution | From Foundation | Not its focus (feeds data to attribution tools) |
| Sends data back to ad platforms | Foundation: push high-intent first-party signals to key platforms | Core job: Meta, Google Ads, TikTok, Pinterest, Microsoft Ads, Reddit and more; profit signals from Advanced |
| Platforms | Ecommerce brands (Shopify-centric) | Shopify/Shopify Plus up to Advanced; all major commerce platforms via API from Premium |
| Advanced measurement | Enterprise: incrementality, geo-lift tests and MMM | Premium: predicted LTV and comeback-likelihood enrichment |
triplewhale.com/pricing and getelevar.com/pricing, read 25 Oct 2026.
| Tool | Entry plan | Price | Billing | Free plan / trial | Notes | Last verified | Link |
|---|---|---|---|---|---|---|---|
| Triple Whale | — | Contact sales | — | Free plan | Free plan; paid tiers via walkthrough | 2026-11-01 | Visit ↗ |
| Elevar | Core | From $225/mo · verified | monthly | Free plan | Core $225/mo on vendor pricing page; free Base plan (up to 100 orders/mo); 15-day free trial. Elevar is now part of Audiense | 2026-11-01 | Visit ↗ |
Prices from each vendor's pricing page or docs; ‘unverified’ = third-party or ambiguous source.
FAQ
Is Elevar a replacement for Triple Whale?
Not directly. Elevar is server-side tracking that sends conversion events to ad and analytics platforms. Triple Whale is a reporting and attribution layer. They overlap only in that both run their own tracking.
How much does Triple Whale cost?
There's a free plan. Triple Whale doesn't publish prices for its paid plans (Foundation, Automate, Enterprise), so you have to book a walkthrough to get a quote (pricing page, 25 Oct 2026).
How much does Elevar cost?
Base is free (up to 100 orders/month). Core is $225/month, Advanced $650/month, Premium $1,250/month, and Elite starts at $3,000/month, each with a 15-day free trial (25 Oct 2026).