AdToolBenchTriple Whale vs Northbeam
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick verdict
Triple Whale is the easier place to start. It has a free plan (Triple Pixel, first- and last-click attribution, Moby AI), and multi-touch attribution starts on its paid Foundation tier, which is priced through a walkthrough. Northbeam is built for brands with meaningful ad spend. Its Starter tier is for brands spending under $1.5M a year on ads and is listed at $1,500 (the page also says to contact Northbeam for a quote). Professional is $3,500/month for brands spending up to $500k a month. If you're a smaller Shopify brand, try Triple Whale Free first. If you're spending heavily across many channels and want view-through and custom attribution, Northbeam is the specialist.
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| Feature | Triple Whale | Northbeam |
|---|---|---|
| Free plan | Yes, no card required | No |
| Published entry price | No (paid tiers via walkthrough) | Starter listed at $1,500; Professional $3,500/month |
| Who the entry tier targets | Any ecommerce brand (Free) | Brands spending < $1.5M/year on ads (Starter) |
| Attribution | First/last click on Free; multi-touch from Foundation | First-party multi-touch; custom attribution (Apex); view-through (C+DV) |
| AI / extras | Moby AI analyst; AI-search brand mentions tracking; SQL editor and no-code dashboards (Foundation) | Northbeam MCP; up to $100,000 in ad-platform partner credits (Starter) |
| Platforms | Ecommerce-first | Professional adds any ecommerce platform, not just Shopify |
triplewhale.com/pricing and northbeam.io/pricing, read 20 Oct 2026.
| Tool | Entry plan | Price | Free plan / trial | Notes | Last verified | Link |
|---|---|---|---|---|---|---|
| Triple Whale | — | Contact sales | Free plan | Free plan; paid tiers via walkthrough | 2026-10-20 | Visit ↗ |
| Northbeam | Starter | From $1500/mo · verified | — | 'Contact us for a quote' also shown | 2026-10-20 | Visit ↗ |
Prices from each vendor's pricing page or docs; ‘unverified’ = third-party or ambiguous source.
Who each is for
- Triple Whale: Shopify and DTC brands that want a free starting point and an all-in-one dashboard with AI analysis, then a move to multi-touch attribution as they grow.
- Northbeam: brands with larger, multi-channel budgets that need independent multi-touch and view-through attribution, and can justify a four-figure monthly tool cost.
Both sell paid tiers through demos. Ask each for the total first-year cost, contract length and what counts toward any spend or order limits.
FAQ
Is Triple Whale cheaper than Northbeam?
Triple Whale has a free plan. Its paid tiers aren't priced publicly. Northbeam lists Starter at $1,500 (with a 'contact us for a quote' note) and Professional at $3,500/month, as of 20 Oct 2026.
Does Northbeam have a free plan?
No free plan is listed on Northbeam's pricing page.
Which is better for Shopify brands?
Triple Whale is ecommerce-first and lets you start free. Northbeam's Professional tier lists integration with any ecommerce platform, not just Shopify.