AdToolBenchBest server-side tracking and attribution tools (2026)
Based on vendor documentation and pricing as of . We have not run hands-on tests of these tools; nothing here is a paid placement.
Quick answer
if you can configure Google Tag Manager yourself, Stape hosts server-side GTM from $20/mo (free up to 10k requests). For Shopify brands that want it done for them, Elevar's Core plan is reported at $225/mo on its Shopify App Store listing. AnyTrack ($100/mo) and ThoughtMetric ($99/mo, 25k pageviews) add attribution and conversion APIs. Northbeam starts at $1,500, while Triple Whale and Hyros quote paid plans on calls.
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Two layers people confuse
- Data delivery: getting accurate conversion events to Meta CAPI, Google and TikTok server-side (Stape, Elevar).
- Attribution: deciding which ad deserves credit across channels (ThoughtMetric, Triple Whale, Northbeam, Hyros). Many attribution tools also send server-side events, but you pay for the modelling.
| Tool | Entry plan | Price | Billing | Free plan / trial | Notes | Last verified | Link |
|---|---|---|---|---|---|---|---|
| Stape | Pro | From $20/mo · verified | monthly | Free plan | $17/mo annual | 2026-10-20 | Visit ↗ |
| ThoughtMetric | 25k pageviews | From $99/mo · verified | monthly | Free trial | 2026-10-20 | Visit ↗ | |
| AnyTrack | Starter | From $100/mo · verified | monthly | Free plan | 2026-10-20 | Visit ↗ | |
| Elevar | Core | From $225/mo · unverified | monthly | Free trial | Our stored URL redirected to Audiense (new owner). Price from Elevar's Shopify App Store listing (vendor-published) Oct 2026 | 2026-10-20 | Visit ↗ |
| Northbeam | Starter | From $1500/mo · verified | monthly | — | 'Contact us for a quote' also shown | 2026-10-20 | Visit ↗ |
| Triple Whale | — | Contact sales | — | Free plan | Free plan; paid tiers via walkthrough | 2026-10-20 | Visit ↗ |
| Hyros | — | Contact sales | — | — | Custom pricing calculator / call | 2026-10-20 | Visit ↗ |
Prices from each vendor's pricing page or docs; ‘unverified’ = third-party or ambiguous source.
Elevar's pricing moved to its new owner's site (Audiense) during 2026; the figure we show comes from Elevar's Shopify App Store listing and is marked unverified.
FAQ
What is the cheapest way to do server-side tracking?
Hosting your own server-side GTM container on Stape: free up to 10k requests, Pro from $20/month (as of 20 Oct 2026).
Is Triple Whale free?
Triple Whale lists a free plan; its paid tiers (Foundation, Automate, Enterprise) are booked via a walkthrough rather than a public price.